NewCo Experience

Last week, I was quite the busy bee, volunteering as an ambassador at NewCo Bay Bridge – San Francisco and Oakland. Volunteering as an ambassador was pretty cool – it gave me a free SF/Oak Unlimited Pass.

NewCo is a modern twist on old-school notion of a “conference”. On their site, they explain that NewCo is: “a new kind of event experience: a mashup of an open studio tour and a business conference, with the vibe of a music festival.” and that attendees get to “pick which sessions you would like to see and which company/organization you’d like to visit in their native environment.” Yes, I got to go visit companies’ headquarters. Also very cool was that the very essence of NewCos are that:
“NewCos are on a mission to change the world.
NewCos are enablers, not gatekeepers.
NewCos believe in open collaboration with customers, suppliers, employees, and their community.
NewCos believe in transparent communication.
NewCos are open minded and nimble.” NewCo FAQ

With all of that preliminary explanation out of the way, here are the awesome NewCos I got to see:

Update: This post contains all three days, but I have since posted three additional posts which pull out each day as a separate post: Tuesday at NewCo, Wednesday at NewCo, and Thursday at NewCo.

Tuesday NewCoSF Presentation NewCoSF presentation by Anmol Madan, PhD Co-founder / CEO & Data Scientist (on the other side of the room, also presenting, was Karan Singh, Co-founder / Sales & Marketing) was the entire reason I knew about the conference to begin with. I’ve been following the development of their technology for awhile. They take the data you’re already giving your smartphone (they said that something like 90% of smartphone users keep their phone within 3′ of them at all times), and they use that data to help you manage a mental illness. During the presentation, they mostly discussed depression, with some mentions of anxiety and post-partum depression. I know from researching their website that they also aim to help those with schizophrenia and bipolar as well.

Note: It was really, really cool to be only a few feet from the founders. Oh, and the person inthe super awesome orange shirt right up in the 2nd row? Yours truly.

Twitter NeighborNest and Compass Family Services
To start, it’s weird that they only allow Twitter employees to volunteer there…
But the presentation was done well. They had someone who runs TwitterNest talk, and then then had someone who has been a recipient of the center’s services. The recipient was a university professor in her home country (Kazikstan), but she, her husband, and their small children came to San Francisco with no ties to the community, and could only afford to move into a hostel. Through TwitterNest, she was able to take advantage of the free babysitting and the space there to more efficiently get through contract work she’d been able to get. She then was encouraged to pursue learning to code (learning she had begun in secret because she didn’t think it would be okay to use the resources to learn to code). What she was really pleasantly surprised with was that, when she finally “came out” about wanting to learn to code, Twitter employees who are experts in their field were the ones volunteering to help her learn.

Note: What was particularly interesting is that, during her presentation, the woman who helps run NeighborNest made a point that they don’t advertise the number of people they help. Instead, they focus on making a major impact in the people they do help. It was interesting to see what it’s like to have a non-profit that has both the expertise of an already-in-place non-profit (Compass Family Services), and the backing of a huge corporation (Twitter).


VIP Kickoff & Reception at Gensler Oakland

Because I volunteered in Oakland, my training was at Gensler. And that meant I got to stay on for the VIP Kick-Off party. And that was really, really cool. That’s the mayor, about 15 feet from me. She proclaimed October 9, 2015 to be “NewCo” day (or something like that). She was pretty excited about NewCo.
<— Oakland Mayor @LibbySchaaf encouraging #NewCoOAK attendees to be #disruptive!

Courtesy of jennhwang #newcooak #bluebottlecoffee #kickoff

But sorry Ms. Mayor, another presenter stole the show. Mostly because, as far as I could tell, he didn’t even realize he was stealing the show. Yes there were a couple other “preview” presenters (presenters who would be Host Companies on Thursday), but this one was probably even part of the reason people attended Wednesday. Ladies and Gentlemen, James Freeman of Blue Bottle Coffee.

Seriously, he’s hilarious, and I’m pretty sure it’s without intending to be so. A few paraphrased quotes (sorry guys, I wasn’t taking notes, so these are just the jist of what was said):

Interviewer: “So I have one of your <really fancy coffee things that I don’t remember the name of>, and you’ve instilled such a desire for perfection in all of us and I’m always afraid I’m doing it wrong.”
JF: “Apparently there’s a level of shame in there too.”

Interviewer: “People are saying you’re the next Apple”
JF: “No pressure.”

Interviewer: “Why do you think you’ve been so successful?”
JF: “Well, it’s not about what the customer wants. It’s about what I want – what I find interesting to do.”

Interviewer: “You’ve gained a kind of cult-following, with many people claiming they started drinking your coffee ‘first’, to the point where people will claim to have been drinking your coffee before you even started making it (laughs). Why do you think that is?”
JF: (verbal equivalent of *shrug*)

Interviewer: If Starbucks offered you $3 Billion tomorrow, would you take it?
JF: (this was a really long winded answer) Well, I don’t know what I would have to offer Starbucks. I could teach them how to make less money per square foot? How to make a cup of coffee slower? I mean, how realistic is that? Is there even a chance Starbucks would want to buy Blue Bottle Coffee? (He seemed to be genuinely questioning this notion)
Interviewer: Yes… (moves on)


I had a FULL day Thursday. I attended a session during every single session slot. Here we go……

WeWork Berkeley

Downloaded from:

My first stop of the morning was at WeWork Berkeley. The space is really nice. Plush couches, multiple floors, mouth wash in the bathrooms. They provide their members all the resources they need to get their ideas off the ground. Truly fantastic operation, and only a block or so from the UC Berkeley campus.

The Hidden Genius Project

Brandon Nicholson, Executive Director, The Hidden Genius Project, explaining the goals of The Hidden Genius Project
Really awesome high school senior, explaining his app project and how he’s learned more than three programming languages in order to write it. He’s been part of the program for 1 1/2 years.

The Hidden Genius Project aims to Demystify, Debunk, & Expose. I had the pleasure of hearing not only the Executive Director, but also a student/developer at the project present today during NewCo Oakland. The Hidden Genius Project is doing fantastic things and is hoping to secure a Google Impact Challenge grant. The grant would be a GAME-CHANGER for young Black men in Oakland. Please take a moment & vote for the project!

Note: This is a truly incredible program. Plus, though The Hidden Genius project does have a nice space, I definitely saw a stark contrast from the WeWork Berkeley space I had just been at. If you want to get more involved in The Hidden Genius Project, they also need $ for things like clipper cards so that members can even travel to the space.

NewCo Lunch Sponsored by The City of Oakland
As the NewCo site describes, I enjoyed “a tasty meal in a beautiful civic space, courtesy our sponsors The Town Kitchen and City of Oakland— both host companies at NewCo Oakland.” It was in fact a very tasty meal, with gorgeous weather, and I met some lovely people along the way.

A fellow attendee (Kevin Francis Barrett, Attorney At Law and Professional Photographer) took this during lunch. His caption was:
A fellow attendee (Kevin Francis Barrett, Attorney At Law and Professional Photographer) took this during lunch. His caption was:
“Attendee who just moved here from NYC, and ambassador who just graduated from USF Law School and is an engineer too (from down on the Peninsula).”

After lunch was a marathon – four in a row! Here we go….
Liquidity Nanotech
At Liquidity Nanotech, we got a presentation showing what their filter does – using Kerplunk. Nice job showing the lay how science works! 🙂
We also got a tour of their lab, where we got to touch one of the filters, and see a demonstration of why their tech is so revolutionary. Their product will be a water bottle that can filter water into potable water at essentially the same rate you can drink it. Nice.


So the point of the visit to NPM actually wasn’t to hear about their company (though we did hear some pieces about their work). It was to hear about this mission: the founder discussed their goal to disrupt the idea that “Work hard, play hard, burn out” is the inevitable cycle of start-ups. He explained multiple statistics, including that the U.S. government has shown that if you deprive someone of an hour of sleep each night for a week, that person will work at the same capacity they’d work at if they had a B.A.C. of 0.1.
By that logic, law school students are trashed for the vast majority of law school even without the added booze. Comforting, huh?
Also, he mentioned that the fan in their building shuts off at 5pm, so it’s actually a nice reminder that everyone needs to peace out and go home. I suppose that is, in fact, healthier than compelling your workers to work without a fan… or paying the extra money to keep the fan on. No really, I’m pro-work-life-balance. The discussion actually taught me a lot about TriNet too. Oh, and they gave us super comfy socks.

Tech Liminal
One of my favorites. Somehow my questions steered the conversation towards a discussion of privacy online (I swear I didn’t intend to take over the panel – and in my defense I worked really hard to ask questions versus just talk. I hate when “questions” turn into “here let me share my opinion”. I only gave my opinion when it was explicitly asked for). Anyway there’s an event “She Thrives! Building A Foundation For 21st Century Girls” there on Oct 25, 2015. Be sure to click that link and see whether you might be interested in participating.
Anyway Tech Liminal actually exists to give people the coaching/tools/knowledge/mentorship etc to bring their ideas to life. As far as differentiating it from WeWork Berkeley and The Hidden Genius Project, I would say that it’s a more approachable form of WeWork Berkeley, and it is in fact a for-profit program, until The Hidden Genius Project.

And finally, DINNER!

Meetup at The New Parish
I got to finish off my day at The New Parish. Cool spot – inside there was music and dancing, but I stuck with the patio area where NewCo had provided free food. Because, you know, my feet hurt from a ton of walking, and I like free food.

And that’s a wrap!

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